Hyatt 收益管理总监(Director of Revenue Management) - Hyatt Regency Guiyang in GUIYANG, China

Description:
To prepare weekly and monthly rooms occupancy and average rate forecast through the use of Business Intelligence and Revenue Management applications (IDeaS software where available). To provide strategic consultation on effective revenue generating processes through Spirit / Reserve inventory usage, rate control management, pricing and distribution. To ensure optimal inventory controls are in place for FIT / Group and for the hotel as a whole. To conduct Weekly Yield / Revenue Meeting, presenting the upcoming revenue management tactics and challenges. To monitor and constantly adapt pricing tactics in the context of competitor strategies and market fluctuations. To ensure the inventory distribution through all channels is in line with Hyatt’s distribution strategy and closely monitor business shifts between channels (Channel Management). To optimize and monitor the hotels search optimization strategies (SEO). To find and evaluate new channels of distribution in liaison with the hotel’s Director of Marketing / Sales and in-line the Hyatt’s Corporate policies and guidelines. To manage the 3rd party retail channels of distribution and ensure optimal presence on their sites. Liaise with 3rd party on-line vendors on a regular basis and create distinct production and market share goals. Liaise with the Sales department in finding opportunities to convert traditional wholesale business to and be present on existing and new B2B and B2C on-line distribution channels. Ensure existing connectivity is utilized and dynamic pricing forms the bas when negotiating margins, in line with Hyatt’s Corporate policies and guidelines. To ensure Daily Pricing Strategies (DPS) are optimized and to review and assist in the re-design of the pricing strategies if necessary (in hotels that have converted to DPS, otherwise Rate of the Day optimization is applicable). To recommend and implement the hotel’s pricing and distribution strategy for Hyatt.com, ensuring the room rate and special offers are in line with the hotels overall pricing strategy. Liaise with Marketing Communications Manager in ensuring room rate and special offers information on the Hyatt.com is updated. To assist all the revenue departments in maximising revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis. To assist the Director of Marketing / Director of Sales in the preparation of the Monthly Marketing Meeting – the forum to discuss the hotel’s future sales and marketing tactics and strategies, addressing critical issues and evaluate past strategies. To manage the re-engineering and enforcement of business processes in all areas to ensure data cleanliness and data integrity. To ensure together with the Director of Marketing / Sales that Hyatt’s Tactical Marketing Plan is supported where relevant through local marketing activities such as targeted newsletters or local advertisement. To provide the hotel Marketing Team with business intelligence based on Cognos data mining solutions and secondary resources (PMS reports). To ensure the accuracy and validity of the data presented in the Cognos cubes. To provide the hotel team with external market intelligence using tools such as Competitive Intelligence, Rate View, Future Pace, Omniture and Internet web sites and other corporate resources. To guide the Hotel Executive Team to have a structured approach to tactical and strategic marketing in liaison with the Director of Marketing, using all internal and external tools available and providing standard analytical reporting to ensure the adopted tactics are measurable (i.e. promotion tracking). To undertake in depth business analysis, for all revenue generating departments including Food & Beverage, Catering and Spa, making recommendations on long-term strategies and short term tactics in liaison with the Director of Marketing and the respective Outlet Manager / Director. Ensure the guidelines for data collection, data input, data cleaning and data usage are being followed throughout the hotel and conduct regular training to the relevant departments. To conduct regular training to Front Office, Sales and Marketing, Reservations on the definition of the marketing standard codes i.e. Purpose of Visit, Rate Markets / Segmentation etc. and their importance in marketing analysis. To constantly develop and update the hotel’s “ideal” customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings. To work in close collaboration with the Marketing Communication Manager to ensure the chosen marketing communications are consistent with the hotel’s targeted customer’s profile, preferences, and behaviours. To offer quantitative information to Marketing Communications regarding the targeted market’s size, yield, booking, past promotion results, etc, for planning and ROI calculation. prepare weekly and monthly rooms occupancy and average rate forecast through the use of Business Intelligence and Revenue Management applications (IDeaS software where available). To provide strategic consultation on effective revenue generating processes through Spirit / Reserve inventory usage, rate control management, pricing and distribution. To ensure optimal inventory controls are in place for FIT / Group and for the hotel as a whole. To conduct Weekly Yield / Revenue Meeting, presenting the upcoming revenue management tactics and challenges. To monitor and constantly adapt pricing tactics in the context of competitor strategies and market fluctuations. To ensure the inventory distribution through all channels is in line with Hyatt’s distribution strategy and closely monitor business shifts between channels (Channel Management). To optimize and monitor the hotels search optimization strategies (SEO). To find and evaluate new channels of distribution in liaison with the hotel’s Director of Marketing / Sales and in-line the Hyatt’s Corporate policies and guidelines. To manage the 3rd party retail channels of distribution and ensure optimal presence on their sites. Liaise with 3rd party on-line vendors on a regular basis and create distinct production and market share goals. Liaise with the Sales department in finding opportunities to convert traditional wholesale business to and be present on existing and new B2B and B2C on-line distribution channels. Ensure existing connectivity is utilized and dynamic pricing forms the bas when negotiating margins, in line with Hyatt’s Corporate policies and guidelines. To ensure Daily Pricing Strategies (DPS) are optimized and to review and assist in the re-design of the pricing strategies if necessary (in hotels that have converted to DPS, otherwise Rate of the Day optimization is applicable). To recommend and implement the hotel’s pricing and distribution strategy for Hyatt.com, ensuring the room rate and special offers are in line with the hotels overall pricing strategy. Liaise with Marketing Communications Manager in ensuring room rate and special offers information on the Hyatt.com is updated. To assist all the revenue departments in maximising revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis. To assist the Director of Marketing / Director of Sales in the preparation of the Monthly Marketing Meeting – the forum to discuss the hotel’s future sales and marketing tactics and strategies, addressing critical issues and evaluate past strategies. To manage the re-engineering and enforcement of business processes in all areas to ensure data cleanliness and data integrity. To ensure together with the Director of Marketing / Sales that Hyatt’s Tactical Marketing Plan is supported where relevant through local marketing activities such as targeted newsletters or local advertisement. To provide the hotel Marketing Team with business intelligence based on Cognos data mining solutions and secondary resources (PMS reports). To ensure the accuracy and validity of the data presented in the Cognos cubes. To provide the hotel team with external market intelligence using tools such as Competitive Intelligence, Rate View, Future Pace, Omniture and Internet web sites and other corporate resources. To guide the Hotel Executive Team to have a structured approach to tactical and strategic marketing in liaison with the Director of Marketing, using all internal and external tools available and providing standard analytical reporting to ensure the adopted tactics are measurable (i.e. promotion tracking). To undertake in depth business analysis, for all revenue generating departments including Food & Beverage, Catering and Spa, making recommendations on long-term strategies and short term tactics in liaison with the Director of Marketing and the respective Outlet Manager / Director. Ensure the guidelines for data collection, data input, data cleaning and data usage are being followed throughout the hotel and conduct regular training to the relevant departments. To conduct regular training to Front Office, Sales and Marketing, Reservations on the definition of the marketing standard codes i.e. Purpose of Visit, Rate Markets / Segmentation etc. and their importance in marketing analysis. To constantly develop and update the hotel’s “ideal” customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings. To work in close collaboration with the Marketing Communication Manager to ensure the chosen marketing communications are consistent with the hotel’s targeted customer’s profile, preferences, and behaviours. To offer quantitative information to Marketing Communications regarding the targeted market’s size, yield, booking, past promotion results, etc, for planning and ROI calculation.

Qualifications:
High School Diploma or equivalent required Bachelor’s Degree required Minimum of 2 years experience preferred as Revenue Manager in hotel revenue management organization. Minimum of 1 year preferred leading others in a dynamic team environment Minimum of 3 years experience preferred with Excel and related data management systems Technically skilled in managing all systems related to Revenue Management. These include but are not limited to Hotel Industry Revenue Management Systems, Central Reservation Systems, Property Management Systems, Sales and Catering Systems, Passkey and Cognos or another form of business intelligence tool Intermediate or Expert skill level in the use of the Microsoft Office suite of applications such as Excel, Word, Access, Powerpoint and Outlook

Primary Location: CN-52-Guiyang
Organization: Hyatt Regency Guiyang
Job Level: Full-time
Job: Revenue
Req ID: GUI000380

Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.